The Objective of this event are :
- Proposing the autoshow event as annual event for the university.
- to promote the university and the collaboration clubs toward Malaysian citizens.
- To introduce student and youths toward positive path of monitoring world.
- SAE UMP-CHAPTER as the pioneer in producing Formula SAE Car which will be one of UMP's product.
- To generate interpersonal skill(soft skill among the youths by using the autoshow as the medium.
- To promote tourism around Pahang to all participant from all over Malaysia, in supporting the local goverment effort to promote 'Cuti-cuti Malaysia'
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